Windows 8.1 tablets grew 89%; Android slips slightly: Strategy Analytics

Strategy Analytics’ preliminary data reveals that Android tablet market share slipped slightly at the expense of strong iPad seasonality and recorded a share of 66 percent of the Tablet market.

Windows 8.1 Tablets showed an 89 percent growth rate annually, with improved sales at the high-end with products such as Microsoft Surface Pro 3, but also at the low end of the price spectrum as more Windows-based products emerge from the Chinese manufacturers.

tablet marketLow-cost Android tablets have generated just 1 percent of global growth in Q4 2014.

According to the research, total tablet shipments reached 78.3 million units in Q4 2014, up 1 percent from 77.2 million in Q4 2013.

Apple further consolidated its global market share, due to anticipated seasonal shipments reaching a 27 percent share of the Tablet market, the report said.

“Apple’s 21.4 million shipments declined 18 percent annually and increased 74 percent sequentially due to seasonality; the iPhone 6 products are putting pressure on the iPad Mini and the continued success of the Mac could be inhibiting some iPad Air 2 growth,” added Eric Smith, a senior analyst in the Tablet Service.

The report forecasts 6.6 percent growth for CY 2014.

Android branded vendors shipped 51.8 million units between them worldwide in Q4 2014, up 8 percent from 47.8 million a year earlier, the research said.

Also read:  Tablet market share: Lenovo gains, Apple and Samsung slip


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