Tablets will gain 52 percent share of the mobile computing market in 2015. The flat growth of Notebook PCs, due to longer replacement cycles and device market competition, is causing Notebook devices to drop from 51 percent market share in 2013 to 48 percent in 2015, and further to 47 percent in 2016.
Notebooks offer a combination of portability and productivity that has yet to be achieved by any other portable mobile computing device.
ABI Research Analyst Stephanie Van Vactor said: “Though laptops appear to be losing traction they’re not going out of style and flat growth can be representative of several market conditions, including a longer lifecycle.”
Notebook PCs, which includes laptops, Chromebooks, and Ultrabooks, are still experiencing growth in different regions. Chromebooks and Ultrabooks will experience moderate CAGR of 16 percent from 2015 to 2020.
The adoption rate of tablets is beginning to slow, which shows that these devices do not serve the same purpose as Notebook PCs.
Chromebooks and Ultrabooks are experiencing growth in the market and will experience a combined growth of 47 percent for the year 2015.
Acer, Apple, ASUS, and Lenovo are accounting for approximately 57.4 percent of the Ultrabook and Chromebook market for 2014.