Tablet shipments to grow 2.1% in 2015 to 235 million

Shipments of tablet are expected to grow 2.1 percent to 234.5 million units in 2015, said IDC in a statement today.

In Q4 2014, tablet shipment growth globally had declined. This was the first year-over-year decline in worldwide tablet shipments.

Though the outlook has been tempered, IDC still expects low but positive growth for the market in the years to come as demand in the commercial sector increases, and as Microsoft slowly gains a foothold.

“Despite the growing popularity of phablets, there still remains a portion of the market that wants to use a larger device so they can tailor their experience to the appropriate screen size,” said Jitesh Ubrani, senior research analyst, Worldwide Quarterly Tablet Tracker at IDC.

tablet shipment growth chart till 2019 by IDC
A number of small tablets vendors are reducing prices and adopting features like voice calling to entice consumers to purchase their products over competing phablets.

Android OS will remain the leader, with close to two-thirds of the market over the course of the forecast. iOS volume market share will decline in 2015, reaching levels below that of the past three years. Windows is expected to gain significant share over the course of the forecast, growing from 5.1 percent in 2014 to 14.1 percent in 2019.

Jean Philippe Bouchard, research director, Tablets at IDC, said: “There is an appetite for a platform that can provide a productivity experience that remains consistent across multiple form factors and device types, and we believe Microsoft is well positioned to capture some of that demand.”


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