Samsung retains lead in tablet share, Apple and Micromax out of top 3: CMR

Samsung has retained its lead in the Indian tablet market with 18 percent share in Q4 2014, said CMR. Both Apple and Micromax are out of top 3 tablet vendor list.

Earlier, IDC said iBall has overtaken Samsung as the number one tablet vendor in India in Q4 2014. The CMR report has placed iBall in the third position with 12 percent share, while DataWind has 16 percent share to get the second rank in the tablet market.

On Tuesday, Samsung officially said it is the number one tablet player in India quoting GfK report that tracks actual sales and not shipments.

India tablet market share in 2014 by CMR

In Q4 2014, Datawind has 14 percent, while iBall has 12 percent share.

In Q3 2014, Micromax had 10 percent share. In Q1 2014, Apple had 10 percent share.

In fact, Samsung’s tablet share increased to 18 percent in Q4 from 17 percent in Q3, but fell from 25 percent in Q1.

CMR said India tablets market declined 9.2 percent in 2014 to 3.89 million units. Of this 1.93 million were 3G tablets, accounting for 49.7 percent of all tablet shipments. The Indian 3G tablets grew 43.5 percent.

Enterprises contributed about 21 percent of the tablet PC shipments in India in 2014. Availability of Windows based solutions helped mainstream players like Lenovo, HP and Dell make strong inroads into this device category.

“2015 is a challenging year for players like Samsung, Datawind and Micromax. It is going to throw up a challenge to Google to maintain its dominance through Android OS and not lose out to Microsoft Windows, as the enterprise adoption of Tablets picks up further,” said Faisal Kawoosa, lead analyst, CMR Telecoms Practice.

Anand B


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