Lenovo, Amazon, ASUS: Who will win third position in tablet market?

Lenovo, Amazon and ASUS are looking for a strong third position in the global tablet market, behind Apple and Samsung.

Apple and Samsung are currently the undisputed leaders in the global media tablet markets.

ABI Research says emerging vendors are forecast to experience a CAGR of 22.8 percent between 2014 and 2019.

Lenovo is expected to ship 21 million tablets in 2019, attaining 7.3 percent of the overall tablet market. This forecasted momentum and growth would land it solidly in third place, according to ABI Research.

ABI Research does not talk about the likely shipments of Apple, Samsung, Amazon and ASUS in 2019.

Also, the report does not explain the reasons for the growth of Lenovo to become the number three tablet vendor.

Between Q1 2014 and Q2 2014, Samsung posted 35 percent decline, and the dip of Apple was 19 percent in growth.

In Q1 2014, Samsung and Apple made up 72 percent of the overall tablet market, but in Q2 2014, their combined market share dropped to 66 percent and Samsung alone lost 8.8 percent of the market.

tablet users India

Emerging PC OEMs and fast followers from China and Taiwan are entering a mature market with intense price competition and established vendors offering expansive services and applications. Driving success requires a planned implementation strategy that offers end-users a full solution package.

To be successful in this market, mobile and smart devices need to engage, offer services, solutions, and an entire experience to its users. Vendors need to focus on creating brand loyalty, by targeting a specific niche and offering an entire solution packages to those end-users.

Meanwhile, another report by ABI Research said the 200 million annual shipments milestone for branded tablets continues to elude OEM vendors and overall growth for 2014 is set to come in at a disappointing 2.5 percent.

Apple and Samsung continued to lead branded vendors in unit share during 1H 2014 although with mixed fortunes. Even though the top two branded tablet suppliers combined for nearly 70 percent of all shipments, Lenovo and Intel are increasingly being seen as the next growth engines for the wider tablet ecosystem.

Apple iPad units were down 13 percent while Samsung units were up about 26 percent year-over-year in the first six months of the year.

Intel continues to show progress toward its goal of 40 million devices powered by its processors in 2014.

While many tablets will come out in non-branded models, 2014 looks to be the tipping point for Intel’s mobility processor strategy. The company has also set up market-specific relationships that should propel it forward during 2015.

Anand B