Apple has refreshed some of its lower-profile products, adding iPhone features like facial recognition to the iPad Pro tablet and faster processors and better displays to some Mac computers, Reuters reported.
The Cupertino, California, company introduced new versions of the iPad Pro, its higher-end tablet that competes with Microsoft’ Surface, with thinner bezels and more screen space, along with the face unlock system found on Apple’s newer iPhones.
Apple said a new version of the Mac Book Air, originally released in 2011, would feature a higher-resolution display and thinner bezels and start at $1,199 in the US, hitting stores on November 7.
The company said — at the product launch event in the Brooklyn — that the Mac Mini would feature more processing power and memory capacity and start at $799 in the US.
Apple introduced new iPhones and Apple Watches last month, but the older product lines accounted for $45 billion in sales in the most recent fiscal quarter. In comparison, iPhones brought in revenue of $141.3 billion.
“They really wanted to show the world they haven’t forgotten about the iPad and the Mac,” said Mika Kitagawa, a senior principal research analyst at Gartner.
In July when Apple reported its most recent quarter, the company had its worst quarter of Mac sales since 2010, with unit volumes down 13 percent year over year. iPad unit sales were up only 1 percent versus a year earlier, and revenue for both was down 5 percent from the prior year.
Mac sales growth has outpaced the PC market and the iPad has been the most successful tablet in a market that turned out to be smaller than Apple hoped when it released the device in 2010.