Mobiefit, one of the leading mFitness platforms in India, has joined hands with Bharti Airtel to launch a digital campaign #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM).
Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them use of computers and internet, corresponding to the number of kilometers accumulated by the runners.
Airtel Mobiefit app is available for Android & iOS. Airtel will engage with over 400 running clubs in the country to expand the reach of the campaign and clock in more kilometers on the app.
To participate in the #PasstheTorch campaign:
# Download the Airtel Mobiefit app on smartphone and register as an individual or group
# Tap the join button on the #PassTheTorch Challenge, and tap Start Run on the leaderboard screen
# You can now record your run. When you finish a kilometer, the torch (mnemonic) will turn green
# Once green, you can end your run and share or post your achievement across social media platforms like Twitter, Facebook, Instagram, Snapchat etc to #PassTheTorch to your contacts and encourage them to participate.
“Airtel is helping us deepen that connection further while propagating the vision of a digitally literate India. Already, users across the country have run 2,500+ km towards this cause, and we’ve very excited to see how what this number will look like when the campaign ends on 21 October,” said Sushant Chavan, venture head at Mobeifit.
India’s most prestigious running event is expected to witness participation from over 35,000 people this year who will run in 5 categories including the Half Marathon (21.097km), Great Delhi Run (6km), Open 10K, Senior Citizens Run (4.3km) and Champions with Disability (2.4Km).