Oppo, Vivo and Xiaomi lead in consumer satisfaction

Vivo V9 Youth

Chinese smartphones are showing significant strength in consumer satisfaction among Indian Consumers, Strategy Analytics said in its report.

The report is based on analysis of more than 20,000 consumer ratings and reviews of 11 high, mid and low-tier smartphones in the Indian market.

Strategy Analytics’ new Consumer Ratings Index Report, India Smartphones: August 2018, has identified that Oppo’s Realme 1 led consumer satisfaction in India from June to August 2018.

The top three smartphones in India from June to August 2018 were: Oppo Realme 1, Vivo V9 and Xiaomi Redmi 5. Samsung’s Galaxy J8 was rated fourth.

Samsung Galaxy J8

Consumer reviews in India mentioned the camera most. Samsung Galaxy J8 and Vivo V9 were rated highest for camera satisfaction among those reviews analyzed.

The Indian brand Karbonn was rated least favorably by Indian consumers, between June and August 2018.

Xiaomi launched Redmi 5

“Despite Samsung not finishing atop the consumer sentiment chart, consumers of other brands are still mentioning it most. Samsung nearly triples Oppo which is the second most mentioned brand. This indicates that Samsung is still very popular across India,” Adam Thorwart, lead analyst and report author, said.

The report said six out of the eleven top selling brands in India are from China.