OPPO lost smartphone share in Q3 2018

Oppo Find X

IDC said OPPO saw shipments decline year over year. OPPO remained the number 5 vendor in terms of market share with 29.9 million shipments in Q3 2018, down 2.1 percent from a year ago.

OPPO is beginning to gain global attention for some of its newer flagship devices that have come with highly marketed launch events. Designs on the Find X and R17 products are raising the bar for OPPO, and in return they are continuing to see their user ASPs increase.

Strategy Analytics said OPPO held fifth place, capturing 9 percent smartphone marketshare in Q3 2018, up slightly from 8 percent a year ago.

“OPPO has had a tough year, but it is finally stabilizing and fighting back with keener pricing and innovative big-screen models such as the Find X with a pop-up selfie camera,” Linda Sui, director at Strategy Analytics, said.

According to IHS Markit, Oppo shipments declined to 31.2 million units in the third quarter. Vivo increased its shipments by 13.6 percent over the previous year, reaching 28.9 million units.

Huawei

IDC said Huawei landed in the number two position for the second straight quarter. Its share was down slightly from last quarter’s 15.9 percent, shipping 52.0 million handsets and grabbing 14.6 percent of the overall market.

For the past two years, Huawei has been focusing on aggressively expanding its multi-camera feature across its smartphones. Three-quarters of Huawei smartphones shipped in the second quarter featured double or triple cameras, which is much higher than Apple (43 percent) and Samsung (13 percent).

Huawei, which beat Apple unit shipments for the first time in the second quarter, retained its second-ranked position in the global smartphone market in the third quarter. Huawei shipments grew 33 percent, reaching 52 million units.

Huawei shipments are growing in most regions, except North America, with especially strong growth posted in Europe, the Middle East and Africa.