LeEco to enter Indian market with Le Max and Le1S in February

LeEco, earlier known as LeTV, is all set to enter India with Le Max and Le1S phones by February this year.

The Chinese electronics firm today at its press conference in Gurgaon announced that it will be joining the likes of other Chinese companies such as Xiaomi, OnePlus, QiKU, Coolpad and Meizu that have entered the Indian smartphone market over the past couple of years.
LeEco Le1S is a metal-clad smartphone that sports a 5.5-inch full HD (1080p) display which is 7.5mm thick. Packing a 13-megapixel rear camera with blue glass infrared filter, ISOCELL, PDAF, ball bearing VCM, and Closed Loop, the camera can focus in 0.09 seconds. It also bears a 5-megapixel front-facing selfie camera.
It is powered by MediaTek’s Helio X10 Turbo processor which aids to give 3.5 hours of talk time in 5 minutes of charging, and is paired with 3GB of RAM.
It boasts of a fingerprint scanner at the back, which can add up-to 5 fingerprints, and runs on Android 5.1.1 Lollipop wrapped under custom EUI skin. With connectivity features like 4G LTE, Bluetooth, Wi-Fi 802.11ac, GPS, and a reversible USB Type-C with fast-charging SpeedVolt technology, the smartphone Le1S is a budget device available at 10,999 Rupees.
The Le1S would be exclusively available on Flipkart starting 2nd February, with first flash sale on 2nd Februarystarting at 12 noon. The registration for the same will start on 20th January at 6pm and will end on 2nd February at 11am.
Claimed to be a ‘superphone,’ the LeEco Lemax, an all-metal phablet flaunts a 6.33-inch 2K (1440×2560 pixels) display with pixel density of 464ppi. Powered by Qualcomm’s 64-bit 2GHz octa-core Snapdragon 810 SoC, it is coupled with 4GB DD-R4 RAM and inbuilt storage – 64GB / 128GB  variants.
As far as the camera is concerned, it showcases a 21-megapixel rear shooter with optical image stabilization (OIS), dual-LED flash, and a wide angle 5P lens and F2.0 aperture front-facing camera. On the software front, it runs on Android 5.1 Lollipop with a custom EUI running atop.
Connectivity options include 4G LTE, Bluetooth, Wi-Fi 802.11ac and GPS. The smartphone sporting a slogan of “Go Big, Go Bold”, also inculcates a fingerprint scanner at the back, which the company claims will unlock the smartphone within 0.15 seconds with an accuracy of 99.3 percent.
The price tag for the device in India is at Rs 32,999 and Rs 36,999 for 64G and 128G respectively. The phone is available in colors, shimmer gold with 128GB and titanium silver with 64GB of memory, on Flipkart from 16th February, 2016.
Also a top-end variation of Le Max was revealed at the event. Le Max Sapphire with similar specs like the Le Max has a unique display screen, which is a 6.33 inch sapphire. It not only adds to the look, but is also as hard as a diamond and sports a body in pink color with a price of Rs 69,999. The device sales is invitation based and it has a limited stock of 1000 units only.
LeEco is building a network of 555 service stations in prime locations around India, providing twenty four hour multiple languages services to customers. And within the 1 year warranty period, the user can get a brand-new Le Max if the phone is broken or not functioning.
LeEco also unveiled its near-future content plan for a strategic cooperation with Eros Film Company over content cooperation and association with YuppTV, which will provide 250 live channels across 12 languages, offering entertainment, news, movies, music, kids, lifestyle and spiritual content. All the content is to be available on both Le ‘Superphones’ in the second quarter of 2016.
LeEco said that it considers India as an important market, and plans to build a large-scale R&D center in Bangalore within 2016, with more than 1,000 people, covering Super TV, Super Phone, accessories, LeMall, and Clouds etc. The company changed its name from LeTV (pronounced L-E-T-V) to LeEco earlier this month and also added a new logo for the company. The company re-branded itself as LeEco in line with its global expansion plans.
“We are facing one of the most promising markets in the world, and LeEco hopes to sustain its legendary story here.” conveyed Atul Jain, COO of LeEco India.
Vina Krishnan