Lava International, a leading Indian mobile handset brand, has launched its Design in India contest.
Lava is inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is open for B.Tech/B.E/B. Des/M.Des students/professionals. Students and professionals from Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team.
Tejinder Singh, head – Product, Lava International said, “Through this unique initiative, we want to give the youth of our country a platform to play their part in this nation building process. We invite them to use their creative skills and bring fresh perspectives to our design methods.”
The registration process for this contest will be open from 2-9 July 2020. https://www.lavamobiles.com/design-in-india-challenge/
Lava’s Design in India contest will be conducted in three parts – Ideation, creating a prototype & presentation to the jury. Lava’s Design team will mentor the contestants throughout the competition. Contestants will be judged on three parameters – Creativity, functionality & uniqueness. The judging panel will be led by Sanjeev Agarwal, chief manufacturing officer of Lava International.
At the end of the competition, top three winning teams will get a pre-placement interview opportunity at Lava. They will additionally receive a cash prize of Rs 50000, Rs 25000 and Rs 15000 respectively.
Sanjeev Agarwal, chief manufacturing officer of Lava International, said, “Designing in India has been a very big strength for our brand over the last few years. It not only helped us translate customer insights into products but also let us build unique propositions for our customers.”