Alphabet said Google’s first 5G smartphones — Pixel 4a (5G) and Pixel 5 — will be available this fall at a starting price of $499.
The company also cut the starting price for its smartphone lineup with a non-5G version of 4a priced at $349.
Apple launched a smaller iPhone priced at $399 this April. Google’s budget-priced smartphone reflects reaching out to consumers who have been hit by the coronavirus-led economic downturn.
Google’s lower-priced devices have been top sellers.
This week, Samsung is expected to unveil new flagship smartphones, including the Galaxy Note and a foldable phone, as well as expand sales of mid-tier models, aiming to fend off competition from China’s Huawei, which recently snatched the title of biggest smartphone seller in the second quarter.
Google’s non-5G Pixel 4a will start $50 lower than what was previously the cheapest Pixel phone available, the 3a, which is being retired.
Google said its 5G models will be available in the United States, Canada, UK, Ireland, France, Germany, Japan, Taiwan and Australia.