Apple leads premium smartphone segment

The premium smartphone segment grew 19 percent in Q3 2018 — driven by launch of new iPhones and costly phones from OPPO and vivo, according to Counterpoint Research.

The premium smartphone segment represented 22 percent of the global smartphone market share during Q3 2018.

Close to 40 OEMs compete in the premium segment globally, out of which the top five players account for almost 89 percent of shipments.

Apple has captured 47 percent share of the premium smartphone segment. Samsung with 22 percent, Huawei with 12 percent, vivo with 5 percent, OPPO with 5 percent and Xiaomi with 3 percent are the other leaders in the premium smartphone market.

Premium smartphone market Q3 2018

Meanwhile, Apple on Wednesday lowered its sales forecast due to weakening demand for iPhones in China and other markets.

The $400-$600 price-band contributed 46 percent to the total premium segment by volume.

Samsung led the $400-$600 segment with 25 percent share followed closely by Apple (21 percent), Huawei (17 percent), vivo (10 percent) and OPPO (7 percent).

OnePlus remains one of the fastest growing brands in the $400-$600 segment. OnePlus sales were driven by India, China and the UK. In India, OnePlus continues to lead the premium smartphone segment for the second successive quarter capturing 30 percent of the market driven by the strong performance of its OnePlus 6.

In the $600-$800 segment, Apple and Samsung volumes represented 81 percent of shipments while Huawei share increased driven by P20 series shipments.

In the $800+ segment, Apple  dominated with 80 percent share.

The premium segment growth for OPPO, vivo and Xiaomi was driven by performances in China. For OnePlus and Huawei, growth was generated outside China. OPPO R17 and Find X drove volumes for OPPO while X23 and Nex series did well for vivo.


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