LG Electronics has introduced the world’s first rollable OLED TV – LG SIGNATURE OLED TV R (model 65R9) -at CES 2019.
With the new model, LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic, the company said.
The “R” in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.
With its rollable feature, LG is liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing.
LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View.
Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism that has become synonymous with all LG TVs.
The TV also features the AI picture and sound quality powered by LG’s second generation α (Alpha) 9 intelligent processor and deep learning algorithm.
Users can use their normal voice to get things done with Amazon Alexa, a new addition to LG’s AI TV lineup in 2019, as is support for Apple AirPlay 2 and HomeKit.
With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.
Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. Users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard. The Clock mode can tell time and weather while the Frame mode allows viewing of photos shared from a smartphone. The Mood mode allows them to create a more relaxing atmosphere.
When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R is hidden from view, tucked away in the base. Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system.