Considering its features, which are not innovative to Indian smartphone users, Lava Iris Pro 30 is a costly phone. The launch price is Rs 15,999.
Most of the features are already available with rival smartphones. There are smartphones that sport better features but available at lower prices.
Some of the latest phones available in India in the Rs 15,000 to Rs 18,000 include Micromax Canvas HD, which is available at Rs 15,990, Nokia Lumia 720 at Rs 18,222, Samsung Galaxy Quattro at Rs 15,900, Sony Xperia L at Rs 16,100, Lenovo P780 at Rs 17,199, Nokia Lumia 625 at Rs 16,050, among others.
When Lava developed Lava Iris Pro 30, the main focus was on bringing out a thin product. Lava Iris Pro 30 resembles several other phones. This thin smartphone has several low quality items including its back cover. One would wonder whether Lava Iris Pro 30 will escape a crash test.
The company has already claimed that Lava Iris Pro 30 is India’s lightest smartphone in the 4.7” or more screen size category. If thin phones are coming with strong materials and not plastic body, it will amaze smartphone users.
Lava wants users to identify Lava Iris Pro 30 as a premium phone. We are not terming this light phone as a premium device. There are several reasons.
The company says it did not offer a better camera because it did not want to increase the weight and width of the phone. Lava product team wanted to ensure that Lava Iris Pro 30 is the thinnest phone from an Indian phone vendor. Hope 7.5 mm thickness was not the sole target of the product development team.
Lava is promoting Lava Iris Pro 30 with a promotion theme called “Art meets Smart.” We are finding it difficult to see art elements in the latest device. This phone lacks the so called elegance & quality during the development stage itself. Since my comments are based on the usage of the phone for around 2 hours, I cannot write more stuff on the inside quality. But its specifications are not meeting the current demands of Indian mobile users.
Take a look at the much publicized specifications of Lava Iris Pro 30.
Lava Iris Pro 30 comes with 4.7 inch HD IPS (312 ppi) display featuring OGS (one glass solution).
The team achieved the 7.5 mm thickness due to a combination of OGS, slim LCD, full lamination, slim battery cover, etc.
Lava used a Sharp LCD. This LCD possesses 500 LCM bright display. It weighs 114 grams. Users are afraid to handle light weight devices if it is more than their imagination. There is always a balance between the strength your hand and the device.
Lava says Corning Gorilla Glass makes the phone resistant to scratches. I request people to test such phones. I can tell you that such glasses are not free from scratches.
Lava says full lamination eliminates air gaps between LCD and glass and makes it look perfectly black in sleep mode. This renders vibrancy to the images in non-sleep mode giving the phone an exquisite look and feel and an exceptional viewing experience to the user.
The company is offering 8MP rear camera, 3MP front camera, Dual LED flash and BSI sensor. But the price is in the Rs 15,000 bracket. You may need a revised price to accept such camera conditions. On top of this, camera does not produce pictures which meet your demands.
Features like face detection, four-directional panoramic view and 1080p video recording at 30fps are the usual stuff.
2000mAh battery, 1.2 GHz Quad Core processor and SGX 544 GPU have become routine for Indian phone users.
Lava tried to bring an energy efficient phone. It says this phone packs a 2000mAh battery with CABC (Content Adaptive backlight control) technology that enables it to last 30 percent more compared to conventional smartphone batteries. The technology intensifies the black and reduces the shadow to increase the transmission of the LCD display giving a sharp image while turning down the backlight to save battery.
The phone comes with innovative software features as well, such as flip to mute, lift to answer and call, video PIP, voice and face unlocking. The device is OTG enabled which allows it to directly read data from pen drives and receive inputs from keyboard or mouse.