Samsung retains India smartphone lead, Lava slips

Samsung has retained its lead in the India smartphone market with 22 percent share in Q4 2014 against Micromax’s 18 percent, said IDC.

Apple, the makers of iPhone smartphone, has posted tough competition to the Korean consumer electronics brand Samsung in Q4. Online exclusive brands are hurting the Samsung brand in the value for money category, said IDC in a statement.

Micromax witnessed an inventory correction in Q4 2014 owing to high inventories pumped into the channels during the previous quarter. There was wide expectation that Micromax may overtake Samsung as the #1 smartphone brand in India. In fact, Xiamoi has overtaken Samsung as the #1 smartphone vendor in China.

Intex is the third largest smartphone vendor in India with 8 percent share.

Samsung leads smartphone share in Q4 2014
The retail presence of the Intex brand has seen more than a twofold increase. Focused product launches and media advertisements worked well for the brand.

Lava has slipped to the 4th spot. However, the Lava brand remains consistent and stable with a good amount of visibility of its distributors.

Xiamoi made it to the top 5 despite minor issues like temporary ban on a particular handset model.

In Q4 2014, smartphone market declined 4 percent while the feature phone market dipped 14 percent over Q3 2014.

The overall mobile phone market decreased 5 percent year-on-year and 11 percent quarter-on-quarter to 64.3 million units in Q4 2014.

Mobile phone share in Q4 2014

Smartphones formed 35 percent of the overall mobile business in Q4 2014, which is up by 13 percent from Q4 2013.

“Though 4G handsets are in single digit, vendors who are not yet ready with the 4G portfolio are likely to miss the next wave of smartphone growth story,” said Karan Thakkar, senior market analyst, IDC India.

IDC specially mentioned Asus, Microsoft and HTC because these handset makers have witnessed traction in the recent past.

IDC anticipates a sluggish smartphone market in Q1 2015.

Anand B


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