Samsung leads smartphone market in Q4 ahead of Micromax; Lava and Karbonn slip

Samsung has retained its lead in the Indian smartphone and mobile phone market in both 2014 and Q4 2014 – is ahead of Micromax, according to CMR’s India Monthly Mobile Handsets Market Review.

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However, Samsung share in the Indian smartphone market dropped to 23.7 percent in Q4 2014 from 43.2 percent in Q1 2014.

On the other hand, Micromax share increased marginally to 17.8 percent in Q4 2014 from 17.5 percent in Q1 2014.

Intex has made it to the top three position with 7.9 percent share in the Indian smartphone market.

Both Karbonn and Lava, two home grown smartphone vendors, slipped from their earlier positions due to completion from Micromax. Karbonn had 8.6 percent smartphone market share in Q3 2014 with third rank. Lava International had 5.7 percent share with third position in Q1 2014, CMR said.

Microsoft, which is trying for a major come back with Lumia phones, did not make to the top three ranks. Also, Apple, LG, Sony, BlackBerry, ZTE, Lenovo, Huawei, Motorola, did not make it to the top three positions.

Smartphone market share in Q4 2014

Mobile phone business

Samsung share in overall mobile phone business dropped to 15.2 percent in Q4 2014 from 20.3 percent in Q1 2014.

Micromax increased its share in overall mobile phone segment to 14 percent in Q4 2014 from 11.2 percent in Q1 2014.

Microsoft also faced drop in mobile phone market share to 10.8 percent in Q4 2014 from 17.6 percent in Q1 2014.

Indian mobile phone market share in Q4 2014

How the industry performed in 2014

The India mobile handsets market grew 4 percent to 257 million units in 2014. 77 million were smartphones accounting for nearly 30 percent of all shipments. The smartphones segment grew 46 percent.

Growth of smartphones was propelled by a number of reasons: availability of wide range of models and brands under Rs 15,000, pickup in online sales, increasing mobile data consumption and decline in data tariffs plus operators extending their data network footprints.

Baburajan K


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