Hit by market share, Samsung adds budget phones

In a bid to boost its budget line up, Samsung has launched three budget smartphones  – Samsung Galaxy Star 2, Galaxy Star Advance and Galaxy Ace NXT.

Samsung lost considerable marketshare due to aggressive marketing of Huawei and Xiomi in some of the global telecom markets.

Galaxy Star 2 has an upgraded 3.5 inch display and sports a 2MP camera. The device is a 2G variant that can be complemented with Wi-Fi access for enhanced browsing. It also comes with free access to games from Gameloft.

Star-Advance-NXT

Galaxy Star comes with a 4.3 inch display and a 3 MP camera with LED flash, whereas Galaxy Ace NXT is an entry level 3G device with a 4 inch display and 3 MP camera with LED flash.

The smartphones are powered by latest Android Kit Kat and Samsung’s proprietary Touch Wiz user interface. The devices come with a new hardware platform which sports a “One Touch Multi-Tasking” hardware button, enabling consumers to toggle between various apps.

Samsung Galaxy Star 2 is priced at Rs 5,100 and is available in white and grey colors.  Both Galaxy Star Advance and Galaxy Ace NXT are priced at Rs 7,400 and are available in black and white colors.

All three smartphones support 12 Indian languages including Hindi, Bengali, Marathi, Guajarati, Punjabi, Urdu, Tamil, Telugu, Kannada, Malayalam, Oriya, and Assamese, enabling consumers to choose the language of their choice.

Asim Warsi, vice president, Samsung India said: “Especially created for the Indian market, these three devices have been launched to provide a larger set of consumers with the experience of superior mobile technologies and richer internet experience at an affordable price.”

Key Specifications

Galaxy Star 2

  • Display: 3.5 inch TFT capacitive touchscreen
  • Processor: 1 GHz single core
  • Operating System: Android OS, v4.4.2 (KitKat)
  • Camera: 2 MP rear
  • Battery: Li-Ion 1300 mAh battery
  • Others: 2G single SIM

Galaxy Star Advance

  • Display: 4.3 inch WVGA
  • Processor: 1.2 GHz
  • Operating System: Android OS, v4.4.2 KitKat
  • Camera: 3 MP rear
  • Battery: Li-Ion 1800 mAh battery
  • Others: Dual Slim, 3G

Galaxy Ace NXT

  • Display: 4 inch WVGA
  • Processor:1.2 GHz dual core
  • Operating System:Android OS, v4.4.2 KitKat
  • Camera:3 MP rear
  • Battery:Li-Ion 1500 mAh battery
  • Others: Dual Slim, 3G

 

Samsung in association with Vodafone is offering free internet for the first six month. Vodafone is offering up to 200 MB per month exclusively for the buyers.

editor@gizmolead.com

THE LATEST

Samsung unveils five new devices to take on Huawei

Samsung on Wednesday unveiled five devices in its Galaxy models to take on the new smartphone market leader Huawei. Note20 and Note20 Ultra with enhanced...