Gionee smartphones has started their new brand campaign under the title “Every 7 seconds someone upgrades to a Gionee”. Gionee launched its products for Indian customers in March 2013, and has already sold over 3 million handsets.
Considering the increased reach in India, the campaign will be aired in 8 different languages that include English, Hindi, Tamil, Kannad, Telegu, Malyalam, Marathi, and Bengali.
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Gionee has received great response from the Indian consumers and in the last 18 months the brand has grown leaps and bounds.
Gionee has been able to make a position into the industry and building a image for the brand among all the other existing vendors.
The television campaign is a reflection of the brands success till now and the trust the brand has been able to garner from its consumers, Gionee says.
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”With the new brand campaign we want to reach out to our existing as well as potential consumers and convey the message on the rapid growth of Gionee in India.It has been a wonderful journey for us and we feel this is the best time to showcase our endeavor and achievements. With the new TVC we are looking at more consumers shifting to using Gionee this festive season.” said Arvind Vohra, India head, Gionee Smartphones.
The campaign consists of 6 short TVCs (10 secs each) showing a cross-section of new users who are delighted with their upgrade.