Amazon slashes Fire phone price to 99cents

Amazon has slashed the price of Fire smartphone just after two months of its launch which suggest the sales were going down.

The company will offer the 32GB variant for 99 cents which originally costs $199, if a user signs a two year contract with AT&T. The 64GB variant will now be avai​l​able for $99, down by $200 from its original price.

Amazon stated that the phone’s sales are good based on the number of apps being created since the launch. The Amazon Appstore has seen tremendous growth with the rate of app submissions to the Appstore more than doubling in the weeks following the Fire phone launch in the U.S. Recent additions

Fire features two breakthrough technologies, Dynamic Perspective and Firefly that allow users to take smartphone experience to a whole new level.

Amazon Fire phone

Amazon started selling the phone in June this year and it was expected to sell between 2 million and 3 million phones in the U.S. through the end of this year, according to J.P. Morgan analyst Doug Anmuth.

Fire sports a 13MP rear camera with backside illumination, LED flash, Optical Image Stabilization (OIS), and high dynamic range (HDR) capabilities and also includes a 2.1MP front-facing camera. The photos taken with Fire receive free, unlimited cloud storage.

The device boasts 4.7inch IPS LCD touchscreen with 720 x 1280 pixel resolution and Corning Gorilla Glass 3 protection.

It is powered by a Quad-core 2.2 GHz Krait 400 processor paired with 2GB RAM.

The device runs on Amazon Fire OS v3.5 (Android based OS), upgradable to v.3.5.1.

It has both 32GB and 64GB variants and is fueled by a 2400mAh non removable battery.

Amazon also invested heavily on new devices, including a set-top box for streaming video and a laser-equipped wand for scanning merchandise from home. The hardware make it easier for users to buy videos, music and groceries through Amazon’s site.

In the U.S., Fire is available exclusively on AT&T, country’s most used 4G LTE network.

Fire with 32GB is available for 99 cents with a two-year contract or $0 down and $18.75 per month for 24 months with AT&T NEXT 18.

Amazon said  that earlier buyers can contact customer service to apply for a refund. An AT&T spokesman said that it had a 14-day return policy, meaning that only few of customers who bought directly from the carrier in the first month were out of luck.

 

Vishal Kawadkar

 

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