Brother International has launched 10 new models of lasers printers. They have launched a series of 4 new Mono Laser Printers and 6 Multi-Function Centres which come with enhanced features to increase efficiency and affordability.
With the launch of these devices Brother aims to capture 25% Mono Laser Market share in India by 2017. These products also are being launched in India keeping in mind the changing needs of the customer.
The company targets the cost conscious and tech savy users in the country. The company conceptualizes, designs, manufactures and markets its products, has been able to get the right combination for the Customers in India.
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“Brother India is expected to grow maximum within the entire AP region. To achieve this we have been constantly working on our distribution network to ensure smooth availability of our products. We have invested heavily on manpower by adding sales force. We complimented the above initiatives by Brand building activities like Outdoor Ads/ Inshop branding which are aimed at enabling visibility in the market.” said Mr. Yoshiji Matsui, Managing Director, Brother International India.
The series consists of the HL-1201, HL-1211W, HL-L2321D, HL-L2361DN printers, as well as DCP-1601, DCP-1616NW, MFC-1911NW, DCP-L2541DW, MFC-L2701D, MFC-L2701DW Multi-Function Centre’s. Designed to meet the needs of Home, Small Offices and Home Offices (SOHOs) and Small Medium Businesses (SMBs).
These products range from MRP of Rs.5200 to Rs.19990.
- HL-1201 – Rs 5,200
- HL-1211W – Rs 6,440
- HL-2321D – Rs 7,200
- HL-L2361DN – Rs 12,250
- DCP-1601 – Rs 9,990
- DCP-1611NW – Rs 11,650
- MFC-1911NW – Rs 13,490
- DCP-L2541DW – Rs 16,350
- MFC-L2701D – Rs 16,990
- MFC-L2701DW – Rs 19,990
“Brother constantly strives to offer its customers quality printing while keeping costs low for them. These new products will be an accelerator for us to ramp up more numbers in the very competitive space.” said Mr Alok Nigam, General Manager (Sales & Service & Marketing), Brother International India.