Alibaba Group’s UCWeb Inc today announced the launch of We-Media Reward Plan 2.0, a self creating content platform in India with an initial investment of INR 50 million.
The Internet major is investing INR 2 billion for driving content distribution in India over the next two years.
UCWeb’s UC News, launched in June 2016, has registered 80 million active users in India as of February 2017.
“The investment falls under Alibaba Digital Media and Entertainment Group’s targeted investment of $7.2 billion in content over the next three years,” said He Xiaopeng, co-founder of UCWeb and president of Alibaba Mobile Business Group.
According to UCWeb data, there are at least 400,000 self-publishers in India already with a huge scope to grow the market, especially in the niche categories.
Watch Damon Xi, GM, UCWeb, speaking on the new We-Media Reward Plan
“With our strengths in technology like Big Data AI and vast experience in markets like China, UCWeb will augment its focus on digital content aggregation and distribution in the world’s second largest internet market, India,” Xiaopeng said.
UCWeb is upgrading its content and services portfolio by adding more short video-related content. Short Videos are fast becoming the most popular form of content consumed in China and UCWeb sees huge potential for this concept here in India as well.
UC News aims to provide upgraded content and services to its users and, will make investment in this category.
According to the company’s latest Content Consumption Trends Report, video content has risen 30 percent in the last quarter alone. The company is in the process of setting up a separate team to handle the short videos section.
The latest data on UC News shows that we generated over 3,100 million page views in January, 2017 alone, which translates to 100 million page views daily.
Besides an upgrade in Ad revenue sharing model, We-Media Reward Plan 2.0 will open the door of opportunity to talented writers in the country. 1000 We-media writers will be recruited in India and Indonesia who can earn at least INR 50,000 per month through the UC News platform.
Siddharth Jaiswal and Damini Juyal