Yahoo to become default search for Firefox users in US on mobile and PC

Yahoo and Mozilla inked a 5-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.

The agreement also provides a framework for exploring future product integrations and distribution opportunities to other markets.

Yahoo will introduce an enhanced search experience for U.S. Firefox users which is scheduled to launch in December 2014.

Yahoo and Mozilla Partnership
Marissa Mayer, Yahoo CEO, said: “At Yahoo, we believe deeply in search – it’s an area of investment, opportunity and growth for us. This partnership helps to expand our reach in search and also gives us an opportunity to work closely with Mozilla to find ways to innovate more broadly in search, communications, and digital content.”

Firefox users alone search the Web more than 100 billion times per year globally.

Chris Beard, Mozilla CEO, said: “Our new search strategy doubles down on our commitment to make Firefox a browser for everyone, with more choice and opportunity for innovation.”

editor@gizmolead.com

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