Chinese smartphone vendor Xiaomi is migrating some data of non-Chinese customers away from its servers in Beijing.
The decision to migrate data to Amazon servers in the United States and data centers in Singapore is part of Xiaomi strategy to improve performance and address privacy issues. The migration will happen in several phases, said Xiaomi.
Xiaomi vice president Hugo Barra said in a Wednesday blog post on Google Plus that the moving of data to overseas servers has significantly boosted speed in markets such as Singapore, India and Malaysia. Xiaomi is targeting smartphone markets in India and Brazil as its next big markets.
A Reuters report said that the migration matches in reverse Apple’s move earlier this year to store Chinese user data with China Telecom, the first time the iPhone maker has kept user data on the Chinese mainland.
Xiaomi, which is planning overseas expansion, has faced several privacy controversies, including accusations from international security researchers and a government agency in Taiwan that it funnels unauthorized user data back to its servers in Beijing.
“Moving data offshore better equips us to maintain high privacy standards and comply with local data protection regulations. This is a very high priority for Xiaomi as we expand into new markets over the next few years,” Barra wrote.
Meanwhile, Apple chief executive Tim Cook discussed information security with a top Chinese official while visiting Beijing this week.
Xiaomi phone share
While tech giants such as Apple and Samsung continue to dominate the premium end of the market, these vendors are facing significant pressure from local players in the emerging markets.
Xiaomi is witnessing tremendous success in China and India as a result of its aggressive price-point offerings, said Juniper Research. These new players are beginning to build market share and achieve larger economies of scale, which eventually will enable them to expand their offering and challenge other Smartphone sectors in the future.
According to Counterpoint Research, Xiaomi had 6.1 percent handset market share in Asia in Q2 2014. Other top handset vendors include Samsung with 14.3 percent share, Nokia 8 percent, Apple 6.1 percent and Huawei 5.5 percent.
Globally, Xiaomi had 3.4 percent handset share against Samsung 21.5 percent, Nokia 10.8 percent, Apple 8 percent, Huawei 4.8 percent, LG 4.3 percent and Lenovo 3.6 percent.