Spending in app stores to cross $120 bn in 2019

Consumer spending in app stores is expected to cross more than $120 billion in 2019 against $101 billion in 2018, according App Annie.

Consumers downloaded 194 billion apps in 2018, spent $101 billion in app stores, and averaged three hours per day in mobile. Time spent in-app grew 50 percent from 2016 to 2018; downloads up 35 percent over the same period.

Mobile consumed 62 percent of digital ad spend in 2018 against 50 percent in 2017. 60 percent more apps will monetize through in-app advertising in 2019.

In 2019, 10 minutes of every hour spent consuming media will be streaming video on mobile.

Members of Generation Z (ages 16 to 24) spend 20 percent more time in apps than the rest of the population.

Mobile games grew faster than console, PC and online and handheld games in 2018 and is expected to reach 60 percent market share in game spend across all platforms in 2019.

Consumer spending on apps is larger than the live and recorded music industry.

“Mobile experiences are central to how we live, work and play and with consumers spending 3 hours a day on mobile, it’s clear how vital this platform is for all businesses in 2019 and beyond,” Danielle Levitas, EVP, Global Marketing & Insights, App Annie, said.


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