Samsung surges, Micromax smartphone sale drops

India smartphone market 2015

India smartphone market 2015
Market research firm IDC says India smartphone market share of Samsung was 26.8 percent in Q4 2015. Its main rival Micromax has 14.1 percent share.

Samsung’s J series contributed to over two-third of its total shipments. On5 and On7 models strengthened online portfolio further, while the J5 and J7 were made available in offline channel as well.

Micromax had 14.1 percent smartphone market share in Q4 2015. Its shipments fell 12.1 percent year on year and 23.5 percent over previous quarter. Micromax’s 4G smartphone share increased to 27 percent.

Chinese brand Lenovo (along with Motorola) has overtaken Indian brand Intex Technologies to become the third largest smartphone vendor in India. The Chinese phone maker has 11.6 percent share in India. Lenovo shipments almost tripled in Q4 2015. K3 Note is the top selling model for Lenovo.

Intex fell to the fourth position, though shipments increased 40.9 percent in Q4 2015. Intex growth was due to 3G smartphones in sub $100 segment.

Lava posted 20 percent growth to become the top five device vendor by focusing on 4G phone shipments from their Xolo series.

IDC said nearly 103.6 million smartphones were shipped in India in 2015 — an increase of 28.8 percent as compared to 2014. 25.6 million smartphones were shipped in India in the fourth quarter of the calendar year 2015 — an increase of 15.4 percent as compared to 2014 when 22.2 million units were shipped in the country during the same period.

Similar to last year, smartphone shipments saw a sequential decline in the last quarter of the year with shipments dipping 11.9 percent over the previous quarter owing to weaker shipments from the key Indian players.

“The online share of smartphone shipments continued to ramp further as fourth quarter of 2015 saw online mega sales from major e-tailers like Flipkart, Snapdeal and Amazon,” said Karthik J, senior market analyst, client devices at IDC.

Online share spiked to 37.3 percent in the fourth quarter of 2015, growing 2.5 times over the same period last year with almost half of the contribution coming from online exclusive models.

The IDC report said the smartphone market in China has begun to slow down and most vendors including Chinese players are now looking for avenues to leverage on India’s growth potential in the smartphone market.

“Chinese vendors’ smartphone shipment spiked with 71 percent growth in the fourth quarter of 2015 over last year,” said Jaipal Singh, market analyst, client devices at IDC.

Almost one in two smartphones shipped in the fourth quarter of 2015 were manufactured in India with Samsung leading with the highest shipments.

Similarly, 4G smartphones shipment spiked to 13.9 million units accounting for more than half of the market in the fourth quarter of 2015.

4G smartphone shipments surpassed 3G volume for the first time during the last quarter of the year, primarily led by Samsung and Lenovo together accounting for more than half of 4G volumes.