Samsung grabbed the No.1 position in the overall mobile phone and smartphone market in India during the quarter ended December 31, 2014, with a market share of 16.1 percent and 27.4 percent respectively, says the latest report from Counterpoint Technology Market Research.
Micromax maintained the second position in both overall and smartphone market closely following Samsung. Micromax smartphone shipments grew 75 percent Y-o-Y but declined sequentially. Micromax’s overall share and smartphone market share stands at 14.4 percent and 19.5 percent respectively.
According to the agency, India mobile phone market grew by 6 percent Y-o-Y but declined sequentially on account of a mixed seasonality during the quarter.
Smartphone shipments in India stood close to 22 Million during Q4 2014 reaching to a record level crossing 80 Million units for the first time and contributing close to 32 percent of the overall shipments in CY 2014.
For the first time, Intex entered the top 5 smartphone vendor rankings. Intex grabbed 3rd position capturing slightly under 7 percent of the market share during the quarter.
Intex smartphones enjoyed a strong demand in sub-$100 smartphone segment especially for its Aqua 3G and Y Pro models.
Lenovo raced to number fifth position primarily due to acquisition of Motorola capturing almost 5 percent of the Indian smartphone market during the quarter.
Xiaomi smartphone shipments grew almost 250 percent Q-o-Q but the vendor failed to make it to the Top five smartphone vendors during the quarter
For the full year, the online only brands, Xiaomi and Motorola crossed 1Mn and 3Mn mark (cumulative shipments) respectively since launch signifying growing trend of consumers purchasing phones online.
Meanwhile, Apple’s iPhone shipment touched half a million units for the first time in a quarter with strong demand for iPhone 6 and 6 Plus.
The competition for the third – fifth spots in India smartphone market will be a close race between the fast growing smartphone brands such as Intex, Lava, Lenovo (Including Motorola), Karbonn, Xiaomi, Sony and others, the research agency said.
India is the third largest smartphone market in the world and shipping almost twice as many smartphones shipped in Japan in 2014.
Counterpoint identifies India, Indonesia and Bangladesh as the three giant smartphone markets beyond China. Total mobile phone shipments in these three countries stood at 89 Mn at the end of the quarter.
These three markets combined offers an opportunity for mobile phone industry players looking to grow beyond the saturating China mobile phone market, the research said.
Not surprisingly Chinese vendors are establishing their base in these markets. Many Chinese players have entered these regions in CY 2014 and enjoyed significant success rate.
“While the vendors looking to expand their smartphone strategy beyond China, it is interesting to note that domestic brands occupy strong position in these three markets by capturing a share of 62 percent, 52 percent and 50 percent in Bangladesh, India and Indonesia respectively,” says Tarun Pathak senior. analyst at Counterpoint research.
“In such a scenario a new vendor entering these geographies must play on the strength of regional brands which primarily is their distribution reach and price competitiveness” Pathak added.
Samsung is leading in Indonesian mobile market as well. The Korean company has grabbed 19 percent and 26.4 percent market share for the overall mobile and smartphone market respectively.
Indonesia Handset and smartphone market grew by 12 percent and 100 percent respectively Y-o-Y as rise in smartphone shipments, declining ASP of smartphones and growing smartphone portfolio of local brands contributed to the growth.
Smartphone shipments stood at slightly under ten million units during the quarter contributing close to 50 percent of the overall shipments during the quarter.
Bangladesh Handset and Smartphone Market grew by 2 percent and 83 percent Y-o-Y respectively but declined sequentially. Smartphone shipments crossed more than a million units during the quarter contributing over 16 percent of the overall mobile phone shipments, signaling that vendors have ample opportunity to target the first time smartphone users in the nation
Symphony mobile leads by a distance in both Overall and smartphone mobile phone segment with a market share of 46.3 percent and 40 percent respectively