Samsung needs to focus on improving design of phones: Gartner

Smartphone vendor Samsung needs to focus on improving the design of its phones, said Gartner.

“While Samsung has started to address its user experience, better design is another area where Samsung needs to focus,” said Anshul Gupta, principal research analyst at Gartner. “Samsung’s recent joint venture with carbon fiber company SGL Group could bring improvements in this area in future products.”

As usual, Samsung is the king of the global phone market (including feature phones and smartphones) in the third quarter of 2013.

Samsung has a market share of 25.7 percent in the third quarter of 2013.

Samsung Galaxy Rex 90

Nokia is the second largest phone market shipping 63 million in the third quarter of 2013, thanks to sales of both Lumia and Asha series devices. Increased smartphone sales supported by an expanded Lumia portfolio, helped Nokia move up to the No. 8 spot in the global smartphone market.

Regional and Chinese Android device manufacturers continued to beat market demand, taking larger share and creating a tough competitive environment for Lumia devices.

Gartner says the price difference between the iPhone 5c and 5s is not enough in mature markets, where prices are skewed by operator subsidies, to drive users away from the top of the line model. In emerging markets, the iPhone 4S will continue to be the volume driver at the low end as the lack of subsidy in most markets leaves the iPhone 5c too highly priced to help drive further penetration.

Chinese phone vendor Lenovo moved to the No. 7 spot in the global mobile phone market, with sales reaching approximately 13 million units in the third quarter of 2013.

Lenovo continues to rely heavily on its home market, which represents more than 95 per cent of its overall mobile phone sales. This could limit its growth after 2014, when the Chinese market is expected to decelerate.

Worldwide Mobile Phone Sales to End Users by Vendor in 3Q13 (Thousands of Units)

Company 3Q13


3Q13 Market Share (%) 3Q12


3Q12 Market Share (%)
Samsung 117,053.8 25.7 97,956.8 22.7
Nokia 63,048.4 13.8 82,300.6 19.1
Apple 30,330.0 6.7 24,620.3 5.7
LG Electronics 18,030.7 4.0 13,968.8 3.2
ZTE 13,696.4 3.0 16,605.9 3.9
Huawei 13,574.4 3.0 11,918.9 2.8
Lenovo 12,999.8 2.9 7,203.7 1.7
TCL Communication 12,345.6 2.7 9,326.7 2.2
Sony Mobile Communications 9,757.5 2.1 8,202.4 1.9
Yulong 8,801.0 1.9 5,218.5 1.2
Others 156,004.7 34.2 153,701.20 35.7
Total 455,642.3 100.0 431,023.8 100.0

Source: Gartner (November 2013)


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