Samsung launches Galaxy 11 campaign

Taking advantage of the Fifa Football World Cup 2014, Samsung has launched its new campaign based on football theme for Galaxy S5.

The consumer marketing campaign titled Galaxy 11 features 13 top football players across the globe using Galaxy S5 and other devices in an attempt to save the planet from alien domination in a football match.

The new campaign captures the intense training regimen of three of the best football players in the world – Lionel Messi, Cristiano Ronaldo and Wayne Rooney – supported by the Samsung Galaxy S5. Samsung devices equipped with features like water-resistant functionality, faster auto-focus, heart rate monitoring and dedicated fitness tools, allow players to perform at their very best.



Samsung has also launched a consumer promotion offer for a free trip to Europe. Among the consumers who purchase a Galaxy S5 between June 14 and July 15, 2014, 11 lucky winners will get an opportunity to win a sponsored trip to watch Lionel Messi and Cristiano Ronaldo in action in Europe.

In addition, consumers are being offered delightful schemes such as Rs. 10,000 exchange value on their old smartphone, pickup – drop care service and one time screen replacement on purchase of Galaxy S5. All this and more makes the Galaxy S5 a complete package to power the lives of consumers.

To support this campaign, Samsung has also released the Galaxy 11 Anthem to celebrate the unifying spirit of sports and fervent ardor of football enthusiasts across the country. The video has been shot by noted music video director Chris Sims of DNA working with famed choreographer Jamaica Craft to create the upbeat football “dance” for this summer. Fans can also enjoy this lyrical and edgy anthem with the “Football Will Save the Planet” music video.


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