Samsung improves smartphone market share lead over Apple

Samsung-Galaxy

Korean device vendor has improved its smartphone market share lead over Apple last year.

While Samsung’s smartphone market share increased to 32.3 percent in 2013 from 30.4 percent in 2012, Apple’s share reduced to 15.5 percent from 19.4 percent.

Apple could not enhance smartphone market share because it did not have low cost phone models and could not win in emerging markets such as India, said Strategy Analytics.

On the other hand, Samsung continued to deliver numerous hit models, such as the Galaxy S4 and Note 3.

Samsung-Galaxy

IDC said Samsung ended the quarter the same way it began the year: as the clear leader in worldwide smartphone shipments. But even with sustained demand for its Galaxy S III, S4, and Note models, as well as its deep selection of mid-range and entry-level models, the company realized a decline compared to the previous quarter. Nevertheless, the company maintained a sizable double-digit lead over the next vendor.

Strategy Analytics said Apple grew a sluggish 13 percent annually and shipped 153.4 million smartphones worldwide for 15 percent marketshare in 2013, dipping from the 19 percent level recorded in 2012. Apple remains strong in the high-end smartphone segment, but a lack of presence in the low-end category is costing it lost volumes in fast-growing emerging markets such as India.

In another report, Strategy Analytics said Apple shipped a record 153.4 million mobile phones worldwide in 2013, up from 135.8 million in 2012. However, Apple’s growth rate moderated from 46 percent in 2012 to 13 percent during 2013. Apple’s lack of presence in the low-end smartphone segment and the big-screen phablet category are costing the firm sizeable volumes.

Samsung and Apple together accounted for almost half of all smartphones shipped worldwide in 2013. Large marketing budgets, extensive distribution channels and attractive product portfolios have enabled Samsung and Apple to maintain their grip on the smartphone industry.

However, there is clearly now more competition coming from the second-tier smartphone brands. Huawei, LG and Lenovo each grew their smartphone shipments around two times faster than the global industry average and captured a combined 14 percent market share.

Huawei is expanding swiftly in Europe, while LG’s Optimus range is proving popular in Latin America, and Lenovo’s Android models are selling at competitive price-points across China. Samsung and Apple will need to fight hard to hold off these and other hungry challengers during 2014.

editor@gizmolead.com