Samsung Galaxy S4 targets premium users

Samsung Galaxy S4 will be targeted at premium users in India.

The device major has tied up with Vibgyor Brand services for carrying out on ground promotion.

Samsung will HNI markets where customers would have the purchasing power to buy this phone.

Recently, promotion of Galaxy S4 was conducted in Gurgaon’s Galleria Market, a location that sees maximum footfall among the intended target group who can afford high-end phones like Galaxy S4.

Samsung Galaxy S4 promotion

Samsung says the highlight of the promotion activity was an attractive set up on all 3 entrances encouraging people to check out the Galaxy S4, Galaxy Note II and Galaxy Mega mobile phones and sub demo zones for the Galaxy S4 with well informed promoters highlighting the features of these devices like Powerful Performance, Group play, Advanced Multitasking etc.


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