In a major initiative, Samsung Galaxy smartphones and tablets will support content and user interface in nine Indian languages.
The new announcement is expected to boost demand for Galaxy phones in rural India.
The smartphone major has tied up with Reverie Language Technologies to offer language support for Hindi, Punjabi, Bengali, Tamil, Gujarati, Marathi, Telugu, Kannada and Malayalam.
Vineet Taneja, country head, Samsung Mobile India said that the phone company aims to bring the Android experience to the masses with local language support in India. This initiative is aimed at first-time internet users and non-English speaking masses of the country.
Smartphones like Samsung Galaxy S4 and Galaxy Grand, along with the Galaxy Tab 3 series will support the nine languages — initially.
The number of local languages being supported will increase gradually. Samsung will work with content providers and app developers to create more regional apps.
Samsung’s entry-level Android model Galaxy Star will begin supporting the same from this month, while the rest of the devices in the portfolio will be able to provide content and interface over the next two months.
The association will enable users to access applications from Samsung App Store in local languages, under categories like games, entertainment, lifestyle, utility, business and devotion.