Samsung flexes muscle for tablet market share

The Korean smartphone vendor Samsung is flexing its muscle in the rapidly growing tablet market. At the same time, it wants to continue with its dominance in the smartphone market. New devices being announced at the Samsung Forum 2014 in Bali, Indonesia, indicates its urge to strengthen emerging mobile markets.

IDC recently said Samsung was the number two tablet vendor in Q4 2013, selling 14.5 million tablets for an 18.8 percent market share. In the fourth quarter, Apple sold 26 million iPads, for a 33.8 percent market share against 38.2 percent a year earlier.

“We created the Galaxy Note PRO and Tab 3 Neo series to kick off the year in which Samsung truly establishes its leadership in the tablet market,” said Vineet Taneja, country head – Mobile, Samsung India.

Global sales of tablet computers surged 50.6 percent last year to 217.1 million, up from 144.2 million in 2012.

Samsung announced four new devices including Tab 3 Neo tablet, Note 3 Neo and Galaxy Grand Neo smartphones and Note PRO series tablet. These are aimed at selling in emerging markets. Some of these are 3G devices, reflecting the growing popularity of 3G in India and China.

Pricing reflects its strategies. Samsung wants to continue to sell to mid-range phone buyers in a bid to retain its smartphone volume market share in 2014 as well.

The price of Samsung Tab 3 Neo tablet will be Rs 16,490.

Samsung to bring new tablets

The 7-inch Samsung Tab 3 Neo tablet features 1.2 GHZ dual core processor, Android 4.2 jelly bean OS, etc. It will have a 3G variant as well.

The price of Samsung Note 3 Neo smartphone will be at Rs 40,900. Samsung Note 3 Neo smartphone features 5.5-inch HD display, Android 4.3 Jelly Bean OS, etc.

Samsung Galaxy Grand Neo smartphone, aimed at South West Asia markets, will be available at a price of Rs 18,450 in India.

Samsung Galaxy Grand Neo smartphone features 3G, Wi-Fi, 1.2 GHz quad core processor, 5-inch screen, 12 Indian language support, 5 MP rear camera, etc. It will be priced at Rs 18,450.

Meanwhile, Note PRO series tablet will be available at a retail price of Rs 64,900.

IDC said Samsung maintained its second-place position due to its range of products and adoption by carriers in the US, IDC said. The Korean company claimed 18.8 percent of the market, thanks in large part to low-margin products and emerging markets, increasingly the source of long-term tablet growth.

Pix: a file photo from Galaxy S4 promotion.

Rajani Baburajan


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