Samsung, Apple and LG struggle to grow smartphone share

Three top smartphone vendors — Samsung, Apple and LG – are struggling to grow their share in the global market, according to IDC.

Though the global smartphone market grew 23.1 percent year over year in the second quarter of 2014, establishing a new single quarter record of 295.3 million shipments, market share of Samsung, Apple and LG have slipped.

The main reason was the surge in market share of both Huawei and Lenovo.

Top 5 smartphone vendors in Q2

Samsung smartphone market share decreased to 25.2 percent in Q2 2014 from 32.3 percent in Q2 2013.

Apple share in the global smartphone market also declined to 11.9 percent from 13 percent, said IDC in a statement.

Samsung shipped 74.3 million (77.3 million) smartphones, while Apple shipped 35.1 million (31.2 million) smartphones.

Huawei, LG and Lenovo are the other top three smartphone vendors. ZTE and Sony are not part of the top 5 list of smartphone vendors.

LG’s share dipped to 4.9 percent from 5 percent from the year-ago quarter. Two Chinese brands — Huawei and Lenovo — increased their share to 6.9 percent and 5.4 percent from 4.3 percent and 4.7 percent, respectively.

Huawei has overtaken Lenovo and LG as the third largest smartphone vendor as compared with their position in the second quarter of 2013.

The smartphone growth was fueled by ongoing demand for mobile computing and an abundance of low-cost smartphones.

IDC said smartphone shipments will be surpassing 300 million units for the first time ever in a single quarter in Q3 2014.

Ryan Reith, program director with IDC’s Worldwide Quarterly Mobile Phone Tracker, said: “Right now we have more than a dozen vendors that are capable of landing in the top 5 next quarter. A handful of these companies are currently operating in a single country, but no one should mistake that for complacency – they all recognize the opportunity that lies outside their home turf.”

Emerging markets supported by local vendors are continuing to act as the main catalyst for smartphone growth. Among the top vendors in the market, a wide range of Chinese OEMs more than outpaced the market in 2Q14. By far the most impressive was Huawei, nearly doubling its shipments from a year ago, followed by another strong performance from Lenovo.

editor@gizmolead.com

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