Samsung has joined hands with Aircel and Google’s Helping Women Get Online to organize training programs for women India to sensitize them about the benefits of Internet.
The initiative will be carried out through creating awareness through internet training session provided jointly by Samsung and Google on both internet usage and on Samsung smartphones powered by Aircel data.
The campaign seeks to address the fact that only 1 in three women access the internet. Internet training will be held in cities and towns across 12 states in the country, targeting over 4 million literate women from low income group.
The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.
HWGO activations will have trainers using Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also get a chance to try out what they learn, on Samsung smartphones available for demonstration purposes at each activation location.
In order to maintain the continuity, Samsung facilitators present at each activation platform will offer hands on experience to women on how to use internet on a mobile platform.
Aircel will provide free 500 MB data access for up to 6 months with select Samsung smartphone purchase to encourage women to go online and explore the world of internet through their mobile phone screens.
Sandeep Menon, director marketing, Google India, said “Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online.”