Micromax Informatics today unveiled the Roobaroo Micromax Unite Anthem to celebrate Independence Day on August 15.
The new marketing initiative brings together 10 artists, singing one song in 9 languages.
Recreating the patriotic song, Roobaroo, the Anthem is an extension of the Unite 2 campaign that offered users 21 languages in 1 phone, democratizing technology for the masses.
Shubhodip Pal, chief marketing officer, Micromax said, “Roobaroo Micromax Unite Anthem celebrates the spirit of unity in diversity bringing alive the versatility of India where myriad cultures merge to form the country’s identity. We would like to thank all the 10 artists and Sony Music who extended their support for this initiative.”
Launched in association with Sony Music Entertainment India, the Micromax Unite Anthem is based on the popular track – Roobaroo, which has been rewritten and re-mastered with new lyrics in 9 languages performed by 10 artists.
Artists Benny Dayal, Raghu Dixit, Neeti Mohan, Brodha V, Voctronica, Sanam Puri, Swaroop Khan, Kamaal Khan, Apekhsa Dandekar and Shruti Pathak have created the track to bring in the sounds of a United India covering genres like Classic, Folk, Acapella, Beat boxing & Rap.