Phablets gain momentum among smartphone users: Accenture

India tops the list of potential market for Phablet, as a Survey by Accenture reveals that 67 percent of those who participate in survey from India prefer to buy a Phablet.

Accenture conducted an annual online survey of 23,000 consumers in 23 countries. Of which 13,000 indicated they plan to buy a smartphone this year. The survey revealed that 57 percent of consumers plan to buy a smartphone this year and, of those, nearly half (48 percent) prefer to buy a phablet rather than a conventional smartphone.


Around 66 percent of those who participated from China preferred Phablet, where as it is 65 percent in South Africa. Consumers in developed countries, by contrast, were less partial to buying phablets. In the United States, for example, 40 percent indicated a preference to buy a phablet. Similarly, nearly a third (30 percent) of German respondents and only 19 percent of Japan’s participants prefer a phablet.

“Phablet demand in developed countries is significant, yet even bigger business opportunities are coalescing in emerging markets. Among those, the most lucrative opportunity will likely be in China, because it is one of the world’s largest smartphone markets. Consumer technology companies need to broaden their phablet product development and sales initiatives to target larger regional markets keen to buy phablets,” David Sovie, managing director, Accenture.

Survey has seen potential market for phablet in Turkey, Indonesia, South Korea and Russia. The survey also found that 44 percent of respondents are planning to buy a tablet PC this year. Of those, 72 percent prefer the full-size tablets rather than micro-mini-sized versions, compared with 20 percent who prefer the smaller versions. Eight percent did not know.


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