Obi Mobiles to enter Middle East smartphone market with Jumbo Electronics

Obi Mobiles on Monday said its smartphones will be unveiled in the UAE by the end of September.

The company is also planning to roll-out smartphone across other markets in the Middle East and Africa region in phases.

As part of the global expansion plans, Obi Mobiles, co-founded by former Apple CEO John Sculley, has joined hands with Jumbo Electronics, to manage the distribution of Obi smartphones in the UAE, Oman, Bahrain, Kuwait, Qatar and Iraq markets.

Octopus S520_Obi Mobiles

The smartphone brand marked its global launch in India earlier this year, and is set to enter the Middle East and Africa markets in phase two of its global expansion plans.

John Sculley, co-founder and managing partner at Inflexionpoint, said: “The smartphone industry growth in emerging markets is soaring at +32 percent CAGR in 2014. It is vital to have very disruptive price points for success in emerging markets.”

“We can be profitable at more aggressive price points than other multinational brands as we use youth-centric positioning and excellent partner relationships, such as Jumbo, which will differentiate us from other global brands,” Sculley said.


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