Nokia launches Windows Phone developer rewards program in India

Phone major Nokia announced that DVLUP, its rewards program for Windows Phone developers, is now available in more than 20 countries globally – including India.

These countries include Australia, Canada, China, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya, Poland, United Kingdom, the United States and Vietnam, said Nokia in a statement.

The rewards program is designed to confront the challenge of app discoverability. DVLUP empowers developers to increase the visibility and success of their applications.

“By leveraging elements of gamification, developers earn points as they improve their app, empowering them to promote their app in marketing, advertising and merchandizing channels like the Windows Phone Store. This creates a more transparent and fair app ecosystem, where developers are in control of their own success,” said Chanse Arrington, global head of Developer Business Tools at Nokia.

Lumia 1020

Nokia says DVLUP has been available as a pilot program in the United States and Canada since November 2012.

The rewards program now introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.

Developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP.

Windows Phone developers can also promote their applications through the Windows Phone Store, App Social, in-app advertising, as well as by using print, digital, social and out-of-home media opportunities.


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