MWC 2014: Galaxy S5 smartphone launch on 24 February

At the Mobile World Congress 2014, Samsung will launch Galaxy S5 smartphone, its big screen phone.

The main innovation of the Galaxy S5 smartphone is likely to include bigger screen, an improved rear camera and biometric functions such as iris recognition or a fingerprint scanner. It may come with an improved Galaxy Gear smartwatch, Reuters reported.

Samsung Electronics sent out invitations for Samsung unPacked 5 event on February 24 at the Mobile World Congress in Barcelona.

Recently, Samsung said it would lower marketing spend to improve margins. This means, Galaxy S5 launch would be a low key affair for Samsung as compared with the previous years. Last year, Samsung used actors and a full live orchestra to launch the S4 at New York’s Radio City Music Hall.

The Reuters report says a bigger screen for the S5 may not become much of a selling point as Apple is widely expected to introduce large-screen smartphones – Samsung’s mainstay products – later this year. Apple is expected to gain ground in China after it began selling iPhones through China Mobile, the world’s biggest mobile carrier by subscribers, last month.

More challenges may come from China’s PC maker Lenovo Group which announced last week it would buy Google’s Motorola Mobility handset unit for $2.9 billion.

Samsung sells more than 10 mn Galaxy S4 smartphones

According to a Canalys report, Apple gained market share in Q4, rising from 13 percent to 17 percent sequentially, chiefly at Samsung’s expense.

Samsung itself achieved a market share that was flat on Q4 a year ago at 29 percent, but down from 34 percent sequentially. Huawei held third place in Q4, as it did in Q3, which helped it take third place for the full year too. While China continues to account for the vast majority of its shipments, growth has been helped by success in the Middle East and Africa.


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