Indian smartphone maker Micromax Informatics has appointed Shubhajit Sen as its chief marketing officer.
He will be responsible for all marketing efforts for the company across markets while strengthening the overall brand communication.
Before joining Micromax, he was the executive vice president – Marketing of Glaxo Smith Kline Consumer Health for 21 years.
“Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people’s lives,” said Vineet Taneja, CEO of Micromax Informatics.