Mediatek has joined hands with Google for the Android One initiative to create affordable smartphones for emerging markets.
Android One is Google’s initiative to produce a series of feature rich yet affordable smartphones.
The first set of Android One devices featuring MediaTek’s MT6582 Mobile System-on-Chip (Mobile SoC) based on quad ARM Cortex A7 processors will be available to Indian customers from brands like Karbonn, Micromax and Spice
These processors are managed by MediaTek’s CorePilot technology. It’s an advanced scheduler algorithm with adaptive thermal and interactive power management which is capable of delivering optimum multi-tasking performance
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“MediaTek has long been an advocate of providing high-quality devices at reasonable prices, and our all-inclusive product road map stands as a strong proof point of that commitment,” said Mohit Bhushan, vice president of U.S. Business Development at MediaTek.
With Android One, Google is working closely with partners to make it easier and faster to manufacture Android smartphones for the rising super-midmarket, a new market segment comprising an unprecedented volume of mid-range smart devices.
Expandable storage will be one feature of Android One devices along with features specifically targeting users in locations such as India.
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These features will include dual SIM cards, replaceable batteries, and integrated FM radios. All Android One smartphones will ship with the latest versions of Android directly from Google.
To make ownership less expensive, Android One devices using an Airtel SIM card will get free software updates for the first six months of ownership along with 200MB per month of app downloads.
The first Android One smartphones will come from Micromax, Karbonn, and Spice. These devices are the Spice Dream UNO, Micromax Canvas A1, and the Karbonn Sparkle V with prices starting at Rs 6,399.