In order to promote LG G3 smartphone, ENTV host Melana Scantlin will teach Americans on how to take selfies. LG has tied up with Screenvision to promote selfie using LG G3.
Screenvision, a national cinema advertising leader, today announced an in-cinema integration to promote the LG G3 smartphone.
Screenvision’s creative services group 40 Foot Solutions and entertainment news provider ENTV have teamed up to showcase the features of the new LG G3 through selfie.
The branded entertainment segment is running within Screenvision’s Front & Center preshow within its nationwide 14,200 movie theatre screens network.
In the segment, ENTV host Melana Scantlin shares selfies and gives a demonstration on the best way to take a selfie with the new LG G3. Additionally, the LG segment will feature an added trivia element so moviegoers can engage with the brand.
“We are thrilled that LG has chosen cinema to highlight its LG G3 smartphone, and reach our audience that is made up of more than 50 percent millennials who are tech-savvy and are leaders in mobile-phone ownership and purchasing,” said John McCauley, EVP, CMO & Strategic Alliances, Screenvision.