LG Electronics today appointed Juno Cho as the new head for its smartphone business.
The appointment is part of a major reshuffling of top management at LG.
Juno Cho as the president of LG Mobile Communications will replace Jong-seok Park, who is moving into the newly created position of chief technology advisor.
Cho has knowledge of LG’s mobile operations, having previously led LG’s mobile business strategy and sales and marketing for North America from 2001-2007.
Last month, LG Mobile Communications Company said it shipped 16.8 million smartphones in the third quarter of 2014, an increase of 39 percent year-on-year and 16 percent more units than the previous quarter.
The mobile division also posted sales of $4.14 billion and operating income of $163.16 million.
LG is in the process of strengthening its positioning in the smartphone market with its G Series and L Series III models despite the landscape becoming more competitive.
Samsung, according to media reports, is also planning to reshuffle its top management to focus on mobile business.
To strengthen its innovation and marketing capabilities, LG also announced several other changes:
For instance, LG’s chief technology officer Scott Ahn will take on the additional role of head of LG’s Innovation Business Center to identify and develop new business areas based on future technologies.
This apart, Global Sales and Marketing Officer Wayne Park will assume the new title of executive vice president and CEO of LG’s Overseas Sales and Marketing Company which will oversee 53 of LG’s sales subsidiaries worldwide.
Sang-gyu Choi, head of LG’s Korean sales and marketing operations, has been promoted to president and CEO of Korea Sales and Marketing Company.