Lenovo India today said it launched three Smart Connected Devices (SCD) stores in the Delhi NCR region.
The Chinese device vendor opened its first SCD store at Pune in Maharashtra earlier this year.
The opening of the additional 3 retail stores is part of Lenovo’s strategy to strengthen its presence in India.
Lenovo currently offers smartphones, tablets and PCs.
Lenovo will look at malls and high streets to launch the new format stores owing to the visibility and high footfalls offered by these locations.
Lenovo plans to extend the format to other markets such as south and west regions through a total of 40 stores this year.
Shailendra Katyal, director, HSB segment, Lenovo India, said, “We are investing in areas like product innovation, retail innovation and new markets to build a brand that is regarded as a smart connected devices player. Our new store will help showcase a holistic PC+ range to our customers through a refreshing format.”
The company has opened SCD stores at Delhi’s prime areas and malls including Nehru Place and V3S Mall in Laxmi Nagar.