When it comes to online smartphone shopping in India, the LeEco Le 1s device has beaten all rivals in the Rs 10,000-Rs 15,000 price bracket.
Among 243 smartphones available online, the Rs 10,999 Le 1s was ranked the top selling device in February, the report from global market research firm IDC said.
Among 387 smartphones in both online and offline sales, Le 1s reached the top 10 list, ahead of Samsung’s Galaxy J5 and Xiaomi’s Redmi 2.
Launched on Flipkart in January, Le 1s received over 20 lakh pre-sale registrations and over 2 lakh orders in three flash sales.
The Chinese internet and technology conglomerate is set to host an event in Mumbai on Tuesday where it is rumoured to launch content services and new hardware.
LeEco is also eyeing a manufacturing base along with research and development centres in the country, the company’s vice chairman and co-founder said recently.
“We have already applied for the single-brand retail licence with the Foreign Investment Promotion Board (FIPB). The ministry for communications and information technology has given us options like Andhra Pradesh, Telangana, Raipur’s electronic cluster, Bhopal and Bhilwada (Rajasthan) to set up our manufacturing base. We will evaluate all the options before finalising our manufacturing location,” Liu Hong, vice chairman and co-founder, LeEco, told IANS in a recent interview.
“We are looking forward to meet the Indian prime minister and the telecom minister because we really want to contribute for ‘Make in India’ and ‘Digital India’ initiatives. We would like them to understand our ecosystem and support us manufacture in the country,” Hong added.
After storming the Indian market with its disruptive marketing strategies online, LeEco is also planning to sell its products via retail stores.
LeEco is also planning to set up in-house Content Delivery Networks (CND) across 10 cities in India with an initial investement of $10 million to ensure seamless content distribution.