Indian phone maker LAVA International today launched Iris Fuel 50 smartphone for a price of Rs 7,799.
Lava said it’s creating a sub brand called Fuel to fuel its smartphone growth in India. Fuel will be under the Iris brand.
It is a dual SIM phone that supports 3G in one of the SIM slots. It opted for 3G because Indian mobile users are looking for 3G mobile internet to access high end content.
The main attraction of Iris Fuel 50, the first smartphone to be launched under the Fuel sub brand, will be its battery capacity. Lava claims that Iris Fuel 50’s 3000 mAh battery enables users to utilize Iris Fuel 50 continuously for 1.5 days without charging again.
Some of the competing phones in the nearly Rs 7,000 price bracket include: Samsung Galaxy S Duos 2 S7582 for Rs 8,363; Nokia Lumia 630 Dual Sim for Rs 8,130; Micromax Canvas 2 Colors A120 with 4 GB ROM for Rs 8,790; Asus Zenfone 4 A450CG for Rs 7,000; Micromax Unite 2 A106 with 8 GB ROM for Rs 6,618; Micromax Canvas Elanza 2 A121 for Rs 8,490; and HTC Desire 210 Dual Sim D210h for Rs 6,756 in India.
Iris Fuel 50 comes with 5 inch FWVGA IPS display with scratch resistant Asahi Dragon-trail glass protection. It has the traditional 1.3 GHz Quad core processor and 1GB RAM. Lava did not name the processor. It comes with 8GB internal memory which is expandable up to 32 GB.
The smartphone has 8MP AF primary rear camera with BSI-II sensor and 2MP FF secondary front camera for selfies.
Available in black color, the smartphone runs on the latest Android KitKat 4.4 & is FOTA upgradable.
Hari Om Rai, chairman & managing director, Lava International, said: “Lava shall soon come up with more products at different price points in this series.”