Latest Smartphones and their brand ambassadors

Smartphone makers have increased their dependence on Bollywood celebrities in the recent past.

Also, there are a couple of smartphone makers in India which are not working with celebrities to promote their brands.’s Anand B shares few of the brand ambassadors who recently worked with top smartphone brands in the country.

Xperia range of smartphones from Sony Mobiles received good response in India thanks to its association with Katrina Kaif.

Katrina Kaif-promoted Sony Xperia Z’s key features

  • 13 MP primary camera
  • 5-inch TFT capacitive touchscreen
  • Android v4.1 (Jelly Bean) OS
  • Water and dust resistant
  • 2 MP secondary camera
  • One touch connect with NFC
  • Full HD recording
  • 1.5 GHz Qualcomm Snapdragon S4 Pro Quad Core Processor

Meanwhile, popular badminton player Saina Nehwal promoted Samsung’s Galaxy Grand.

Saina Nehwal-promoted Samsung Galaxy Grand’s key features


  • 8 MP primary camera and 2 MP secondary camera
  • Expandable storage capacity of 64 GB
  • Android v4.1 (Jelly Bean) OS
  • Full HD recording
  • Multi window
  • 1.2 GHz Dual Core Processor
  • Dual standby SIM (GSM + GSM)
  • 5-inch capacitive touchscreen

Ranbir Kapur, emerging super star of Indian cinema, is supporting the growth of BlackBerry smartphones across the country.

Ranbir Kapur-promoted BlackBerry Z10’s key features

  • 1.5 GHz Dual Core Processor
  • 4.2-inch capacitive touchscreen
  • 8 MP primary camera
  • 2 MP secondary camera
  • Expandable storage capacity of 32 GB
  • Full HD recording
  • Wi-Fi enabled
  • BlackBerry 10 OS
  • 1800 mAh battery supports up to 10 hours of talktime on 2G and 11 hours on 3G

Popular Bollywood actress Jacqueline Fernandez is the brand ambassador of HTC One that was launched in India in May.


Jacqueline Fernandez-promoted HTC One’s key features

  • Full HD recording
  • 2 GB RAM and 32 GB internal memory
  • 1.7 GHz Qualcomm Snapdragon 600 Quad Core Processor
  • HTC Zoe: Photos with a Beginning; Middle and End
  • Dual Frontal Stereo Speakers with Powerful Amplifiers
  • UltraPixel Primary Camera and 2.1 MP secondary camera
  • NFC Support
  • Wi-Fi enabled
  • 360° View: Perfect from Every Angle
  • HTC Blink Feed: Live Home Screen
  • Android Jelly Bean OS
  • Li-Polymer 2300 mAh battery for up to 27 hours on 2G networks

In May, Samsung launched its Mega range. Shreya Saran, the well known firm star in Tamil Nadu was its brand ambassador.

Shreya Saran-promoted Samsung Galaxy Mega’s features

  • Android v4.2.2 (Jelly Bean) OS
  • 5.8-inch TFT capacitive touchscreen
  • 1.4 GHz Dual Core Processor
  • Expandable storage capacity of 64 GB
  • Full HD recording
  • Wi-Fi enabled
  • 8MP primary camera
  • 1.9MP secondary camera
  • 2600 mAh Li-Ion battery

Farhan Akhtar is the brand promoter of Intex Aqua i-5.

Farhan Akhtar-promoted Intex Aqua i-5’s key features

  • 5-inch Touchscreen
  • FM radio
  • Wi-Fi enabled
  • 5MP primary camera
  • 1.3MP secondary camera
  • 1 GHz Processor
  • Android v4.0 (Icecream Sandwich) OS
  • Dual SIM (GSM + GSM)
  • Expandable storage capacity of 32GB

Recently, Genelia D’Souza assisted in the launch of Samsung Galaxy S4. She was one of the few celebrities who supported the brand launch.

Genelia D’Souza-promoted Samsung Galaxy S4’s features

  • NFC support
  • Full HD (1080p) recording and playback support
  • Android v4.2.2 (Jelly Bean) OS
  • Samsung Smart Scroll; Samsung Smart Pause; Air Gesture and Air View Support Group Play; Story Album; S Translator and Optical Reader Support
  • 5-inch Full HD Super AMOLED Touchscreen with 441 ppi
  • Octa Core (1.6 GHz Quad + 1.2 GHz Quad) Processor
  • Dual Shot; Sound and Shot; Drama Shot; Eraser and Dual Recording Support
  • Samsung Adapt Display; Samsung Adapt Sound; and Auto Adjust Touch Sensitivity
  • 2600 mAh battery
  • 16 GB internal memory extendable up to 64 GB with microSD card


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