Juniper Research: Mobile Commerce Transactions to reach 200bn By 2019

According to Juniper Research report mobile and tablet users will make 195 billion mobile commerce transactions annually by 2019. The transactions will grow from 72 billion this year.

The report suggest that the NFC sector is expected to have higher growth rate. The launch of Apple Pay, together with a host of anticipated deployments by banks using solutions based on HCE (Host Card Emulation) technology is considered the reason for the growth.

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apple pay

The report also indicates that the highest net increase in transaction volumes will occur in the digital goods sector, fuelled by a surge in micropayments for in-app purchases, such as social gaming.

ALSO READ: Juniper Research: Smart Watch to reach 100 million mark by 2019

There is an opportunity for digital content monetisation presented by direct carrier billing, particularly within regions with less banks, the report says.

“Storefronts that have deployed carrier billing solutions have already seen positive results across a range of indicators – higher conversion rates, higher average transaction values, higher transaction volumes.” said Windsor Holden

The report also observed  that in the US, MBTA’s mTicket accounted for 15% of ticket sales within 9 months of launch, while New York Waterways has reached 25% in less than 2 years.

Other key findings :

  • There is significant transactional migration from desktop to mobile as consumers increasingly “media-stack” (ie make purchases on their devices while watching TV).
  • Rather than focusing purely on payments, stakeholders need to emphasise the synergies between mobile payment and loyalty to persuade retailers to become engaged.

In another report Juniper Research said that the fitness devices will reach 70 million mark by 2018. It said these fitness devices will dominate the wearable market.

The report also suggested that the smartwatches will be more frequently used in the later years.

The report suggested that the variety in the wearables will divide fitness devices into two categories, basic trackers and complex devices. The device that provide more function then just fitness tracking will compete with the smartwatches such as the MetaWatch M1 and Martian Notifier.

The report also said that the healthcare-focused wearable devices will increase, from wearable ECGs (electrocardiograms) to glucose monitors and insulin pumps.


Vishal Kawadkar


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