Huawei will be the Smartphone Partner of the Arsenal Football Club of London.
Arsenal FC is leading the English Premier League this season.
The global deal lasts until the end of season 2015/16.
The partnership will be officially unveiled to supporters at the Emirates Stadium in London before the Premier League clash with Fulham Football Club on Saturday, January 18, 2014.
This is the first global deal Arsenal signed with a Chinese brand, demonstrating its commitment to the market through pre-season tours and sustained digital fan engagement.
The partnership will see collaboration between the two brands, with Arsenal FC’s officials and players taking part in Huawei’s communication and promotional activities both in the U.K. and overseas.
The partnership will include exclusive offers, content and brand presence during Arsenal matches, as well as through the Club’s digital and social media platforms.
In addition, Huawei will have access to the Club’s marketing database and match day hospitality for competition winners at Emirates Stadium.